Logo icon negative space

Leading Edge Innovations – LEI provides project management, analysis, training and documentation services to businesses implementing or upgrading IT systems and software. The company is also involved in the energy from waste sector. Providing strategy and research for a start up that has gasification technology. They convert household and other waste products into liquid fuels or electricity. LEI needed a professional logo icon to represent the company hence they approached us with a brief.

Logo icon appeal

First of all we designed the L-E-I icon using the three first letters to fit into a block using negative space. The E appears in the free space between the other letters. Negative space is a great way to get more out of your logo icon and include a shape as a bonus. Many of the best logos use negative space as an element in the design. As designers it is a great feeling when creating a logo and successfully incorporating negative space into it. Sometimes very subtle yet still having a big visual impact. Negative space in logos is used frequently but most noteworthy only 20% are considered to be great designs. Very difficult to do well therefore look out for negative space in logos you see every day.

 Branding logo icon design

Their word logo was created in a very contemporary typeface and consequently looked great in white. A full branding, stationery and website was also created. With the brand enhanced it seemed like the brand was emerging well, as a result looked well placed on the site. Displayed proudly alongside our other portfolio pieces, LEI deserves its place. A brand with a logo icon like that is something to display with pride. Another logo icon with great quality will no doubt be following suit.

We had a good understanding of what was required from the brief and as a result our client was very happy indeed.
LEI have been our clients since 2005.

Branding design

Seafox – This client approached us wanting a branding designed for an umbrella company. A generic logo, housing a variety of businesses under one company.

The Brief – Professional, clean and stylish with a modern feel with cool colours and sweeping movement like the sea. White is good, colours not too bright and pink is out of the question. No heavy fonts for the logo if possible.

Strong branding

First of all we created his corporate stationery and full corporate branding including a logo. We designed the branding in a way that would look good for a long time because the colours used are not too bright. Calming blue and sweeping lines making way for clean white space while remaining a timeless design cool and contemporary.

Stationery design and branding

The dark blue hues look very smart against the large white spaces on the letterhead, complimentary slip and business card. The overall feel is that of a professional, medium to large sized company. Colour is key while totally original design elements enhance the overall branding. A well considered brand that stands up well to changing trends.

Our client was impressed throughout the design process. We were also excited to see the final results and are proud to have the designs in our portfolio of work. This typeface has a slight hint of a serif which is very slick and easy on the eye. Once the logo was done the rest of the stationery emerged relatively quickly, to our clients delight.

Affordable branding

In conclusion it cost much less than he expected and as a result he was over the moon. He loved the logo, in addition it was the first time he had a professional logo designed. Especially relevant he has finally found a good graphic designer that gets the design right every time. He has had very positive feedback from his clients and friends and consequently can’t wait to start the next project.

They have been our clients since 2008.

Photoshop designers

Patrick and Skinner – We were a Princes Trust setup business many years ago. As a result we always prided ourselves in helping start-up businesses afford great design and photoshop work. This company was a new startup designing womens’ beautiful lingerie.

The Brief – Create a high end stunning logo, almost good enough to eat. Create a look that is truly scrumptious, while projecting a brand that women desire. Branding had to update as colour themes updated. Create and icon that would look class on labels and packaging extras like foil stickers and embossed labels as well as ribbons and gift boxes. It had to be playful with a very feminine yet modern twist. This was for their ‘chocolate & mint collection’.

Logo design and photoshop

First of all, a tall contemporary font, we created the main word logo, especially relevant was the design of the ‘and’ that separated the two words. It had to be feminine therefore we decided to create a ribbon that looks like it ties into a bow for packaging garments. It turned out so beautifully, making the product look stunning. Everyone involved in production and marketing loved it.

Packaging design using photoshop

Our designers produced point of sale material, clothing tags and thank you tags. In addition we created presentation & boxes, full branding including logo and website.

This client was so impressed with our work that we ended up being part of their production team. The team that worked on the main photoshoot of the mint choc chip collection. Giving art direction and making sure the final images were scrumptious.
A fantastic day was enjoyed at the splendid, Leeds Castle. Working with models, photographers and make up artists all doing their part. It was and impressive venue, fitting for a fashion brand.

Photoshop colour correction

In this industry there is a huge pressure on models and agencies to produce perfect photos for magazines and packaging design.

The use of photoshop enhancements, colour correction and touch ups are rather essential to achieve a polished look. Consequently we worked skilfully on each image using photoshop tools. Expertly, we have brought out the green in her eyes to match the lingerie while giving her skin-tone that healthy gorgeous hue against the silk.

Touch ups and enhancements in photoshop

Photographers don’t always get the lighting perfect on a photoshoot. As a result an expert is needed to enhance, colour correct and touch up any imperfections. Our photos are being showcased in magazines and fashion blogs around the world. We are proud to have them on our portfolio as part of our logo design, photoshop and graphic design pieces.

In conclusion we designed a look that our client adored and most of all a logo and branding to be cherished. All in all an enjoyable yet rewarding project.

Logo design

Stockwood Osteopaths – This client has a very well known local Osteopath. A professional logo was probably top priority because without that the rest of the projects would not be as good as they should be. Stockwood Osteopathic & Sports Injury Clinic is a private osteopathic practice that provide a complete range of diagnostic and treatment skills. Highly respected in his field consequently his company image needed to be excellent and his branding on point.

The Brief – Medical, clean, stylish and professional branding that can be carried through to all aspects of marketing and printed medical literature. This would include leaflets, appointment cards and posters. A company image that implies target pain relief and treatment rather than just pain in clinical colours. A look that will last for years to come so therefore easy to read, clean and crisp.

Corporate identity branding logo

First of all the logo needed to show target pain while remaining clinical and contemporary. This was not an easy task. Most of all the look had to carry into the website and still look good. Therefore using blue and white kept it clean and professional. A medical feel with an image of a back and most noteworthy, the spine that implies target pain relief for the back. The branding uses the spinal concept within a human form, keeping the look consistent.

Logo and stationery

In conclusion, we have created a logo, printed literature and probably most noteworthy their corporate stationery.
He was amazed at the level of design quality and detail that went into his corporate branding. His clients have also loved the designs and especially relevant, the logo. I have to say we really enjoyed working on these elements so it seems like we created them yesterday. Seems like the branding has stood the test of time.
They have been our clients since 2006.

Logo and brochure designs

Town and Country Estate Agents – This was an amazing opportunity to be creative yet keeping a professional feel. Logo and branding was a top priority because all their projects needed a great brand to elevate the overall design. There were a few brochure designs and graphics projects that were also urgent because important properties were for sale.

The Brief – Being a village agency they wanted to come across very professional but stand apart from their competitors. Logos that are  bold on the website, yet still high end on other designs like window cards and brochures. Create a strong brand that is instantly recognised and therefore looks established.

Branding and brochure designs

First of all goal one, create a branding that is bold and with a tried and tested colour scheme of Black and Grey with Gold accents. The right bottom corner has a curve which follows through in the entire branding and stationery scheme. Our client loved the gold curve so much, as a result he asked for that to appear on ever other design project we design from that day. We were delighted with this since the rest of the designs were now as a result much better with the curve.

Stationery and brochure designs

In conclusion we have created Shop fronts, signage, calendar magnets, stationery as well as brochure designs. Catalogues, website, adverts and leaflets have been created too therefore we knew exactly how to implement the brand since the design was set. A design element that can be applied to everything is a huge advantage to designers hence a very pleased client. Brochure designs are quite popular with medium size businesses and as a result more design requests head our way. Have a chat with one of us about your brochure designs because we are here to help.

Town and Country Estate Agents have been our clients since 2005.

Corporate branding and web design

Inspired Gifts UK – First of all this client approached us for web design, having had no previous experience with setting up e-commerce websites or having a strong branding. They have been in business over 40 years selling UK souvenirs and wanted to branch out to home, baby and wedding gifts.

The Brief – A soft feminine approach with the use of light colours. Easy to use and easy to update the website themselves with full admin backend. Include full google ranking SEO and a billboard, designed for advertising in London over the Christmas period.

Logos and web design

First of all, a lovely duck egg blue script font was used for the Inspired gifts logo wording. Followed by a gift box icon with ribbon in the shape of a butterfly. When used together, these design elements give a soft yet sophisticated look. The logo looks good on all their corporate stationery as well as their responsive web design and promotional materials. Our client loved the design so much and we got the go ahead to use it on everything. Showing the diversity of the branding a reversed white logo really pops out on the home page!

iPhone responsive web design

Web design with the right colour combination and in addition adjust to suit the screen size, really stand out for all the right reasons. Time for a great responsive web design that adjusts to any size computer screen, tablet or smartphone. Showing off their new logo proudly, the site uses soft tranquil colours, duck egg blue, turquoise and accents of modern dusty lilac.

Shopping cart web design

Finally this incredible website features a shop with a variety of gifts for the home, baby and pets. Our web design not only looks good, they also function very well too. It has a database for public accounts and a trade sign up, e-commerce gateway feature. Online purchasing and in addition, Paypal automated invoicing system helps the admin team.

In conclusion we have created a billboard, logo, e-commerce site along with social media advertising, Amazon & eBay shop setups. Our client love their new site and so do we. Web design that is a bit special always features on our online portfolio and in addition a link to the website is always included.

What a pleasure it was to work with such amazing people again, consequently we look forward to the next project with fond enthusiasm.
Inspired Gifts UK have been our clients since 2013.