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Logo icon negative space<\/h1>\n

Leading Edge Innovations –<\/strong>\u00a0LEI provides project management, analysis, training and documentation services to businesses implementing or upgrading IT systems and software. The company is also involved in the energy from waste sector. Providing strategy and research for a start up that has gasification technology. They\u00a0convert household and other waste products into liquid fuels or electricity. LEI needed a professional logo icon to represent the company hence they approached us with a brief.<\/p>\n

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The Brief –\u00a0<\/strong>This particular client was looking for a logo icon that fitted in a square. A smart look was top priority with clean lines and a contemporary look throughout.\u00a0Colours were\u00a0to\u00a0be anything in the green tone range. The logo needed to represent their overall image. eco friendly with green intentions therefore this needed\u00a0to be conveyed.<\/p>\n<\/div>\n

Logo icon appeal<\/h2>\n

First of all we designed the L-E-I\u00a0icon using\u00a0the three first letters\u00a0to fit into a block using negative space. The E appears in the free space between the other letters.\u00a0Negative space is a great way to get more out of your logo icon and include a shape as a bonus. Many of the best logos use negative space as an element in the design. As designers it is a great feeling when creating\u00a0a logo and\u00a0successfully incorporating\u00a0negative space into it. Sometimes\u00a0very subtle yet still having a big visual impact. Negative space in logos is used frequently but most noteworthy only 20% are considered to be great designs<\/a>.\u00a0Very difficult to do well therefore look out for negative space in logos you see every day.<\/p>\n

\u00a0Branding logo icon design<\/h3>\n

Their word logo was created in a very contemporary typeface and consequently looked great in white. A\u00a0full branding<\/a>, stationery and\u00a0website was also created. With the brand enhanced it seemed like the brand was emerging well,\u00a0as a result looked well placed on the site. Displayed proudly alongside our other portfolio pieces, LEI deserves its place. A brand with a logo icon like that is something to display with pride.\u00a0Another\u00a0logo\u00a0icon\u00a0with great quality will no doubt be following suit.<\/p>\n

We had a good understanding of what was required from the brief and as a result our client was very happy indeed.
\nLEI\u00a0have been our clients since 2005.<\/p>\n

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Logo icon negative space Leading Edge Innovations –\u00a0LEI provides project management, analysis, training and documentation services to businesses implementing or upgrading IT systems and software. The company is also involved in the energy from waste sector. Providing strategy and research for a start up that has gasification technology. They\u00a0convert household and other waste products into […]<\/p>\n","protected":false},"author":1,"featured_media":6902,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false},"project_category":[27,38,62,63,64,23,61,43,25,57,29,28],"project_tag":[12,39,51,17,14,13,10,56,34,18,15,41,20,19,55],"_links":{"self":[{"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/project\/452"}],"collection":[{"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/project"}],"about":[{"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":55,"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/project\/452\/revisions"}],"predecessor-version":[{"id":7883,"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/project\/452\/revisions\/7883"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/media\/6902"}],"wp:attachment":[{"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/project_category?post=452"},{"taxonomy":"project_tag","embeddable":true,"href":"http:\/\/www.graphicidea.co.uk\/wp-json\/wp\/v2\/project_tag?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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