Power-IT – Here we have a business based near Milton Keynes that repairs Apple Mac power supply units across the UK. For years they had neglected their company image. They didn’t see it as an important part of running their business. Realising the importance of a good logo and branding, and especially relevant a fully functional website, they made the call. They approached us to create a logo. Further they needed help to enhance their business brand but most noteworthy, a responsive web design.
The Brief – Using an electrical theme with a computerised feel for the branding across the board. While making sure that the technical side and the power elements were visual. Blue grey and white colour range was the preferred choice for all designs, while keeping in mind that bright colours are not out of the question as an accent.
Logo branding and web design
The logo represents the foil on a circuit board and the additional design to enhance the ‘power’ elements. The blue colours needed a bit of a lift therefore we gave it a touch of deep yellow since it was an ideal contrasting hue. Masculine dusty blues seem to be especially successful for this computer company yet a bright yellow also looked great in their logo.
Their corporate stationery has a contemporary graphic slant that looks stunning while adding interest. It works extremely well across all the designs and most noteworthy the website look is greatly enhanced. While their customers were delighted at how the look has improved, many of them had no problem complimenting him on the results.
Responsive web design
In conclusion, we have created corporate stationery, a responsive web site, adverts and leaflets for Power-IT. They had a laugh at how dated their company image was before. Their web site has a graphic slant that serves to bring together the web site and corporate identity as a cohesive and pleasing feel. It is visually pleasing hence a strong addition to the website design.
A true gentleman and another superb client to work with.
They have been with us since 2004.