Power-IT – Here we have a business based near Milton Keynes that repairs Apple Mac Power Supply units across the UK. For years they has neglected their company image and didn’t see it as an important part of running their business. Realising the importance of a good logo and branding, and especially relevant a fully functional website, they made the call.
They approached us to create a logo and help enhance their business brand but most noteworthy, a responsive web design.
The Brief – Using an electrical theme with a computerised feel for the branding across the board,
while making sure that the technical side and the power elements were visual. Blue grey and white colour range was the preferred choice as a result for all designs. While keeping in mind that bright colours are not out of the question by all means.
Logo and Branding
The logo represents the foil on a circuit board and the additional design to enhance the ‘power’ elements. The blue colours needed a bit of a lift therefore we gave it a touch of deep yellow since it was an ideal contrasting hue. Masculine dusty blues seem to be especially successful for this computer company yet a bright yellow also looked great in their logo.
Their corporate stationery has a contemporary graphic slant to it that looks stunning while remaining technical. It works extremely well across all the designs and most noteworthy, the website look is greatly enhanced. While their customers were delighted at how the look has improved, many of them had no problem complimenting him on the results.
In conclusion, we have created corporate stationery, a responsive website, adverts and leaflets for Power-IT. They had a laugh at how dated their company image was before.
Their web-site has a contemporary graphic slant to it that serves to bring together the web-site and corporate identity as a cohesive and pleasing feel. Visually pleasing hence a strong addition to the website design elements.
Another superb client and a true British gentleman.
They have been with us since 2004.